- ✓ 6 AI platforms audited
- ✓ Competitor citation gap analysis
- ✓ From $99 · no sales call required
Every day that passes without knowing your AI search visibility score is a day competitors are being recommended in your place. Our AI Search Audit is the definitive baseline measurement — testing how ChatGPT, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot, and Claude describe, cite, and recommend your brand across the queries your buyers are actually asking. It is the essential first step before any content optimisation or entity building programme.
What the AI Search Audit Measures
Traditional SEO audits measure rankings, backlinks, and crawl errors — signals that matter to a web crawler. An AI Search Audit measures something fundamentally different: whether generative models retrieve, understand, and recommend your brand when buyers ask conversational questions. We run a structured set of custom prompts across all six platforms and score your brand against five core dimensions. Share of AI Voice tells you how often your brand appears in AI-generated answers relative to competitors. Citation source analysis identifies which third-party pages are driving (or blocking) your mentions. Brand sentiment accuracy confirms whether AI descriptions of your products and services are factually correct — inaccurate descriptions are a major hidden risk many brands discover only in the audit. Entity clarity measures how consistently AI platforms associate your brand name with your core topics and value propositions. Answer extractability scores how well your current pages are structured for AI retrieval. Together, these five dimensions give you a complete map of your AI search position today.
How an AI Search Audit Differs from a Traditional SEO Audit
The conceptual shift between these two audit types is significant and often misunderstood. A traditional SEO audit evaluates signals designed for a web crawler: page speed, crawl budget, keyword density, backlink profile, and Core Web Vitals. These signals help Google’s algorithm rank pages in a link-based index. An AI Search Audit evaluates a completely different system. Generative models use retrieval-augmented generation (RAG) to assemble answers from sources they trust — and their trust criteria are not based on ranking position. A page can sit at position one on Google and never appear in a ChatGPT or Perplexity answer. Conversely, a lower-ranked page with strong entity clarity, answer-first formatting, and schema coverage can become a frequent AI citation. Our audit is built specifically around the signals that govern AI retrieval: semantic entity associations, citation source authority, structured data completeness, and answer extractability. It tells you not just where you rank, but whether AI platforms are even capable of citing you — and why they currently prefer your competitors.
The Six Platforms We Audit Across
Each of the six major AI platforms has a different retrieval mechanism, training data profile, and citation preference. ChatGPT retrieves live data primarily through Bing and cross-references against its training corpus — so Bing authority and high-quality entity mentions in indexed sources both matter. Perplexity operates a real-time web retrieval system that prizes concise, factual, directly quotable content — source trust and answer clarity are paramount. Gemini draws heavily on Google’s knowledge graph and entity understanding, making structured data and topical depth critical signals. Google AI Overviews uses AEO signals including FAQPage schema, E-E-A-T content quality, and answer-format structure to decide what appears in its generated summaries above organic results. Microsoft Copilot inherits from Bing’s index and applies additional enterprise trust signals, making domain authority and content recency especially relevant. Claude from Anthropic relies most heavily on authoritative third-party citations and training corpus seeding — brands with strong off-page entity presence in trusted publications tend to perform best. Our audit scores your brand individually across all six rather than treating them as a single undifferentiated system. See our full platform coverage page for platform-specific strategy details.
What Deliverables You Receive
The audit delivers a complete AI visibility report structured so your team can act immediately without further interpretation. The Starter tier includes: a platform-by-platform citation frequency report covering your three core platforms; a competitor share-of-voice comparison for the ten most common buyer prompts in your category; a brand sentiment and accuracy check confirming how accurately AI platforms currently describe your business; a citation source list identifying the third-party pages currently driving or blocking your mentions; five prioritised quick-win optimisation recommendations your team can implement within a week; and a clear assessment of your structural readiness for AI content extraction. The Pro tier extends this with thirty custom prompts audited across all six platforms, a full entity and schema walkthrough, competitive citation mapping against up to five named competitors, a ranked action plan sorted by impact and implementation effort, and Loom video explainers from our lead AI search specialist walking through every key finding on screen. Both tiers are delivered as a PDF report plus a structured spreadsheet. There are no hidden extras — the price you see is the price you pay, with no contracts and no follow-up discovery calls.
Pricing Tiers
Two fixed-price tiers cover every business size from local brands to enterprise. The Starter Audit at $99 covers ten custom prompts across three platforms — ChatGPT, Perplexity, and Google AI Overviews — with a competitor gap PDF and five quick-win fixes, delivered within three business days. The Pro Audit at $290 covers thirty custom prompts across all six platforms with full entity and schema analysis, Loom video explainers, a ranked action plan, and delivery within five business days. Both tiers are one-time payments ordered entirely online — no discovery call, no contract, no minimum commitment. You upload your brief at checkout — your URL, your top competitors, and your target topics — and work begins the moment we receive your order. Fast-track delivery is available at checkout for time-sensitive projects. For ongoing monthly visibility tracking paired with active optimisation, see our monthly packages.
Who the AI Search Audit Is For
The audit is the right starting point for any brand that has not yet measured its AI search position and wants evidence before investing in optimisation. Marketing directors and CMOs use it to present AI visibility data to leadership and justify budget reallocation toward AI search. SaaS founders and product marketers use it to understand whether their product is appearing in AI-generated software comparisons and vendor shortlists — the query type that now drives a significant portion of B2B trial signups. Ecommerce managers use it to identify whether product and category pages are structured for AI shopping recommendations. Agency teams and white-label partners use it as a repeatable client onboarding deliverable that demonstrates a new class of visibility problem most competitors cannot yet measure. If you have not yet done an AI search audit, you are making optimisation decisions blind — without knowing your baseline, your competitors’ advantage, or where the highest-impact fixes are. The audit removes all of that uncertainty in under a week. Most clients move directly from their audit into a content optimisation or research package programme using the prioritised action plan as their brief.
Frequently Asked Questions